Housed in a Victorian terrace in the heart of South Melbourne’s Coventry Street, boutique women's shoe store Victorine opened in July, hitting the fashion zeitgeist with its focus on brogues, oxfords and loafers.
The store was named after the 19th century Parisian muse Victorine Meurent – a woman whose non-conformism, artistic drive, self confidence and unique life story fused a common vision for this unique women’s shoe store. As Victorine co-founder Kirsty Umback explains, “These are shoes for women who know who they are and dress for themselves. We have taken that ‘Victorine’ sensibility into everything we sell and do, including our own range of British made footwear. Our ethos is about harnessing a bohemian spirit and encouraging creativity with both established and up and coming artists, craftsmen and designers.”
Even though Victorine is a relatively new venture, the boutique has already made a name for itself on the Melbourne fashion radar, including a recent footwear collaboration with Melbourne label Nevenka for their Spring/Summer collection.
The store is now turning focus onto a new collaborative venture with local artist Susanna Rose Sykes, whose pastel-hued paintings are rapidly drawing attention in the art world.
Recently completing her bachelor in fine arts and with a background in fashion illustration, Susanna Rose Sykes’ candy coloured paintings and illustrations are a cheeky tribute to gender empowerment, coming of age, female sexuality and pop culture. With work exhibited in Brisbane, Sydney and Melbourne, a recent feature in Yen Magazine and a strong social media following, Susanna Rose Sykes seemed like the perfect match for the independent store’s aesthetic.
Last week Victorine and Susanna Rose Sykes proudly announced the launch of a Kickstarter campaign, uniting a mutual passion for art and quality design. A collaborative vision, the Victorine x Susanna Rose Sykes Kickstarter has been designed to celebrate the ‘Victorine’ woman, aiming to produce a range of shoes inspired by the art of Susanna Rose Sykes.
Merging traditional artisan shoemaking with contemporary art and using Susanna Rose’s colour palette as their muse, Victorine hopes to manufacture a range of bespoke brogues which will then be presented in a limited edition Susanna Rose Sykes shoebox.
Alongside that offering is a range of limited release artworks, digital downloads and fine art prints, made exclusively for the campaign by Susanna Rose.
Launching with a party last Wednesday December 10th, this exciting project offers both Victorine and Susanna Rose the opportunity to explore new areas of collaboration within their creative fields. The Victorine x Susanna Rose Sykes kickstarter campaign can be found here.