The Event: Men's Biz Store Launch
Proof of the enduring rebirth of niche men’s retailing was there for all to see within the historic context of Melbourne’s Royal Arcade last night. E-tailer Nathan Jancauskas took a cut-throat razor to the red ribbon opening of Men’s Biz, a bricks-and-mortar store designed to showcase the retailer's range of high-end men’s grooming and shaving products that – until now – have only been accessible via the company's online platform.
Designed by interior architect, Sarah Cosentino, Men’s Biz runs a chic apothecary aesthetic courtesy of floor-to-ceiling New York subway-style tiles and reclaimed timbers. Brass fixtures and fittings provide the sheen.
Nathan: “Online is great in so many ways, but we got to the point where we had so many clients wanting to come through our Richmond warehouse to experience the product that we felt establishing a physical space was the next step. So many of the products we have are available exclusively to us, so for men to be able to smell cologne and experiment with shaving creams became essential – and that’s not something that can be achieved with online.”
Shop 49, Royal Arcade, 335 Bourke Street, Melbourne VIC 3000